Remote teams are more common than ever before.
If you’re managing a remote team, you know that there are both challenges and advantages to this type of work arrangement.
One of the biggest challenges is maintaining team cohesion and culture when everyone is spread out.
But this challenge also presents an opportunity: by branding your remote team, you can create a strong sense of identity and purpose that will help your team members feel connected to each other and to your company.
Here are six unique strategies for branding your remote team + some great examples.
Let’s dive right in!
Create a cohesive team identity
One of the best ways to brand your remote team is to create a cohesive team identity. This can be done by developing a strong team name, logo, and tagline.
You should also make sure that all of your team members are using the same email signature and social media profile image.
If you want to learn more about this, check this guide on How to Build an Effective Team Culture in 9 Easy Steps.
Have regular team meetings
Another way to make sure that your remote team is properly branded is to have regular team meetings.
These meetings can be used to discuss branding goals and strategies. They can also be used to brainstorm ideas for promoting your brand.
Having regular team meetings will help to keep your team members engaged and invested in your company’s branding.
Furthermore, make sure you schedule online team-building sessions so the team can get to know each other better and get their creative juices flowing.
💡 Pro tip
Looking for a modern meeting solution? See how remote teams use white-label video conferencing and scheduling software to manage their internal and external meetings.
If you are struggling with online meetings, here are 21 Meeting Management Software Examples for Remote Workers that will help you put this process in place.
Ensure your team has a strong online presence.
Your remote team should have a strong online presence in order to be properly branded.
This means having an up-to-date website and active social media accounts. It also means making sure that your team’s branding is consistent across all of your online platforms.
Give your team members branded swag
One way to make sure that your remote team is properly branded is to give your team members branded swag.
This could include t-shirts, coffee mugs, stickers, or anything else that displays your company’s logo and branding.
Your team members will appreciate the free swag and it will also help to promote your brand and make it more popular.
Make sure your branding is consistent
One of the most important aspects of branding your remote team is to make sure that your branding is consistent.
This means using the same logo, colors, and messaging across all of your online platforms.
It also means making sure that your team members are using the same language when they talk about your company. Consistency is key when it comes to branding your remote team.
Check this out to ensure your brand is recognizable in a remote-first world.
Encourage your team members to share your content
One of the best ways to promote your company’s branding is to encourage your team members to share your content.
This could include sharing blog posts, infographics, or other types of content that showcase your company in a positive light.
You can also encourage your team members to share positive reviews and testimonials about your company.
Examples: Companies that established amazing remote team branding
Lemlist / Lempire
Lemlist is a cold outreach personalization and automation tool. Besides that, with Lempire, they focus on crafting cool SaaS products to help B2B professionals build powerful relationships for their businesses.
One of the reasons Lemlist became a huge name in the tech industry is its amazing work culture and team branding.
They heavily focused on building a strong online presence and encouraging team members to become niche influencers.
Why was this such a great move?
Well, when you as a company share posts, your reach can only go so far.
But, if you motivate your employees to do the same and talk about the company, your reach grows exponentially, enhancing your employer brand.
Their employees have the same LinkedIn banner images, similar descriptions, and visual identities across social media. Each one of them is also sharing relevant industry insights and company information.
VaynerMedia
VaynerMedia is a global creative advertising agency.
Besides the massive online presence VaynerMedia gets thanks to Gary Vee, the company has a great online presence on Instagram and TikTok, where they actively showcase their culture.
They are known for branded swag and cohesive team identity, which makes them stand out.
You may be thinking that it’s easy for them since everyone would like to work for VaynerMedia.
However, people are often anxious when it comes to working for industry giants.
That’s where social media presence comes into play. It humanizes the company by showcasing the people behind it, their daily life at work, struggles, and growth.
This way the company appears more approachable, attracting even more people, both potential employees, and clients.
CXL
CXL is an online educational platform for marketers, known for amazing, highly-skilled marketers who teach various courses, from content and SEO to growth and CRO.
Like the previous two companies, CXL has also used the power of people to brand and promote their remote team and enhance employer branding.
CXL creates short videos for LinkedIn and Instagram featuring course hosts and sharing valuable information with their audience.
They also encourage their employees to position themselves as thought leaders.
Conclusion
By following these examples, you can be sure that your remote team is properly branded and memorable.
These companies have all found unique ways to promote their company culture and attract top talent.
By doing the same, you can be sure that your company is remembered positively by those who come into contact with your team.
Tijana Radivojevic
Tijana is a content manager @ DuoQ.digital, passionate about all things content and writing. DuoQ is a content marketing agency helping B2B SaaS companies scale customer acquisition with SEO-focused content.